LIAN began with a single patient and has protected the smiles of 100,000 people,
Gangnam's lifelong family dentist.

It is a record of faith in carrying out a calling to help patients regain a whole daily life and meet the world with a smile.

LIAN has written countless firsts and bests,
stands with the LIAN spirit that has led honest care,
and its challenges go beyond one clinic to become the driving force of change in local dental care.

Now, in the great transition led by cutting-edge technological innovation such as artificial intelligence,
we face a fundamental question about redefining the role and standing of dentistry.

LIAN will
aim for the best even in an age of upheaval, and as a trusted neighborhood dentist
respect people, value explanation and empathy in care,
and lead change toward better care.

With honesty and trust, precision and innovation, listening and empathy, safety first and responsibility, and sharing and service
as core values, we will benefit patients
and be reborn as a new LIAN that leads a new era.

With the new vision 'LIAN, protecting a lifetime of smiles through warm innovation,'
we proclaim the following five goals.

First, we will build a digital precision care environment and strengthen the competitiveness of our care.

Second, we will lead the great transformation of the care system for the age of artificial intelligence and establish a LIAN-style future care
model.

Third, we will build a sustainable management foundation to maintain financial soundness
and prepare a base for growth.

Fourth, through innovation in the patient experience and upgraded infrastructure, we will deliver responsible, trusted care
and maximize our engine of growth.

Fifth, by raising LIAN's brand value and local trust, we will embody the virtues expected
of Gangnam's representative dental clinic.

In the new era, the new LIAN
will rest on a positive influence,
create people-centered value through creative and warm innovation,
and lead change in the age of great technological transformation.